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how to get followers on instagram

Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, networking and audience building tool for individuals and brands. It’s one of the most popular social networking sites on the planet, with over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

Just how awesome is it? Engagement rates for brands on most social networks are less than 0.1%, but Instagram blows them all away.

You can’t argue with numbers like that. But that’s just average. And as I advocate across all manners of online marketing, you don’t want to be average! It’s not a dream or a goal.

Sure, 58 times greater engagement than Facebook sounds great, but you can do so much better than that on Instagram. Whether you’re a big brand or maybe just wondering how to become Instagram famous, I don’t want you to strive for average; I want you to reach for the stars and become an Instagram unicorn. A digital unicorn is that magical, rare creature that outperforms all others by orders of magnitude.

1. Cross-promote your dedicated hashtag.

That’s nice that you created a #joesgarage hashtag for your company, but who knows to use it to share content about you? Make sure it’s in your profile, but take the game offline and have it printed on your receipts, in print ads, on signage in your store and at relevant events.

2.  Get creative with hashtagging.

When it comes to Instagram caption ideas, you need to look beyond the one-word, obvious hashtags. Sure, you want to use those, too, but mix it up and use hashtags to tell part of your story. Be funny, ironic, or outrageous–just don’t be BORING. Collaborative workspace company wework is great at this, and they include a fun mix of Instagram content, too.

3.  Participate in massively popular conversations.

For every post, use a mix of topically relevant hashtags such as #woodworking for a carpentry company, for example, as well as trending, super-popular hashtags wherever you can.

4.  Make the most of your bio URL.

It’s prime real estate on your Instagram profile… do you really want your bio to only link to your website homepage, now and forever? Yawn. Change it up at least bi-weekly and use that clickable link in your bio to drive traffic to your newest or most popular content.

5.  Get descriptive with your captions.

A picture is worth a thousand words, but you can’t skip the words entirely. National Geographic is fantastic at using storytelling their Instagram photos to generate engagement and sharing. While traditional media brands have dropped like flies, NatGeo has thrived across digital and become one of the top brands on Instagram, with over 50 million followers.

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